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September 2008 Newsletter

Throw Out Your Selling Language - Unlock Your Natural Voice

I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."

There was dead silence on the phone.

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B2B Branding in a Downward Global Economy

Today, most people can immediately recognize successful consumer brand names such as Pepsi, Miller, Kodak, Nike, Toyota, Honda, etc. However, when asked to identify an equally strong B2B brand, most people will turn to you and raise their shoulders saying that they simply don't know. Sounds familiar?

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B2B Sales Leads Success Checklist

You've spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. How you handle B2B sales leads once you get them makes the difference between a happy sales team and new customers or an unhappy sales team and lost sales.

Here's a checklist of questions to ask yourself to determine if you have the best chance of being successful with your sales lead programs:

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December 12, 2019

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