June 2008 Newsletter

Focus Your Direct Response Marketing for Lower Costs and Higher Response

How to determine who your best customers are and target your database marketing to similar companies and individuals for best response.

The complaint is a common one among companies that depend on direct mail and direct response marketing: "I'm sick of spending a fortune to send out thousands of full-color catalogs and direct-mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?"

My clients have found that the best place to start revamping their direct response marketing is by determining who their best customers are, then trying to target their database marketing efforts at companies and individuals who are similar in nature

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How to Use Your Business-to-Business Marketing Dollars More Effectively in a Down Economy

How to reach, influence and generate leads and more sales for your company from fewer buyers and with a smaller budget.

Yes, these are difficult times. Your company's sales are down. Competition is tougher than ever.

However, if sales are down even 50 percent in your industry that means that 5 out of 10 people who would normally buy are still buying. And you - as your company's marketer - can still find ways to reach influence and generate leads and more sales for your company from these fewer buyers, even with a smaller budget. Here's how:

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THE GATEKEEPERS: How to Stop Blaming Voice Mail for Poor Performance - and Start Closing More Sales

What's the difference between the Great Wall of China and voice mail? One is a highly complex piece of engineering, designed to keep hordes of people out, and out of reach. The other is a large wall in China.

Voice mail. We love it because it lets us ignore calls we don't want to take, or prepare for calls we'd rather not take right now. We hate it because it also lets our prospects do the exact same thing - including ignoring calls from us!

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