April 2008 Newsletter

The 10 Commandments of B-to-B Direct Marketing

B-to-B marketers continue to shift considerable resources toward direct marketing, both online and offline. The rationale is a nearly universal mantra. The good news about direct marketing is that it’s measurable. But measurability is a two-edged sword and there’s a dangerous flip side to the direct marketing promise. The bad news about direct marketing is that it’s measurable. When programs work, everybody takes the victory lap.

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Your Price is too High!

“Your Price is too High!” If you’ve been involved in sales for more than a week and a half, odds are, you’ve probably come across those particular five words at least once in your career. In fact, if you’re like most of us, you’ve likely heard them a thousand times and counting.

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8 Tactics to Trim Printing and Mailing Costs

1. Choose a cost-effective format
There’s a reason that you’ve probably never seen a 7" x 71⁄2" brochure. It doesn’t fit neatly into most standard envelopes, and custom-made envelopes are costly to manufacture. That’s why most printers recommend working with standard paper sizes. An 8 1⁄2" x 11"-size paper, for instance, can be folded into thirds and fit neatly into a standard business envelope.

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Business-to-Business Website

Apart from business-to-consumer highly popular model of conducting business there is another form of commerce unit known as business-to-business. It is considered a different type of trade, as different participants are involved. In case of business-to-consumer scheme there are people who offer services or products and they serve as end products for people who buy them because customers are not likely to do anything else with the purchase other than use it themselves.

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